Drafts hooks and captions
In the content studio, AI can draft hooks, scripts and captions from a brief, your approved product claims and your brand rules.
AI use
AI drafts stay drafts.
AI in GrowthOS is a writing assistant for the team. It works from what you have approved, it is always labelled, and a person decides what happens next.
What AI does
It drafts, from what you approved.
Always labelled
AI-assisted text carries an "AI draft, needs review" label until a person edits and submits it as a version.
Usage is recorded
Each AI request is logged with its estimated cost against your workspace. Use is capped by your plan's AI allowance; requests over it are refused and recorded.
What AI cannot do
Hard limits, enforced by the system.
Cannot publish
Publishing requires an approved version and is done by a person. There is no path from an AI draft to a live post.
Cannot spend
AI cannot create or change budgets. Budget changes are proposals that an owner or approver must approve.
Cannot contact anyone
AI does not send messages, emails or replies to customers or leads.
Where people come in
Every draft meets a person twice.
The team reviews
The IBITS team edits drafts against your brand rules and approved claims before anything is submitted for approval.
You approve
You approve the exact version, the same way as fully human-written content. The approval records that the version was AI-assisted.
AI is provided through a third-party model provider (Anthropic), only when it is configured for your workspace. Prompts contain the brief, your approved claims and brand rules (and, for the workspace assistant, summary facts such as counts and statuses); customer and lead personal data is not sent. See the privacy notice.
Your decisions, on the record.
Access is by invitation. Sign in with the email address your workspace owner invited.